FLYWHEEL FILM is a full-service, independent production company based in New York City focused on creating digital media for a variety of project types. They can help you develop a strategy for your business or product to enter new markets and get you the exposure you need. They specialize in tailoring their services to create personal storytelling that communicates your values and mission through visually compelling narratives. Whether you’re interested in full video production services or a short promotional video, They offer a flexible workflow to bring your project to market quickly and within budget. They pride themselves on working closely with clients and understanding their needs. they are more than just content creators at Flywheel. They understand the digital marketing landscape and how to plan videos that will be responsive to a variety of platforms and they work with digital marketing strategists who will optimize these your videos to reach your audience. Having high quality content is key to successful advertising. Developing successful content is about more than just producing a quality video though, it’s about how the video will find it’s way to the right people. The digital marketing context of video creation has to be one of the first considerations when starting on any project. The approach to digital marketing will depend on your business’s product or service, your audience and your goals. Choosing the correct platforms, whether they be social media, pay-per-click, email marketing, SEO or inbound, marking will be informed by many these variables. Planning a marketing strategy will inform the production process and allow you to get the most value out of your video. Knowing what platforms your video will live on informs the production process. Different platforms for advertising have different requirements. For Instagram you be working within a shorter format as opposed to a landing page video where you might like to go into more detail. If we know what the end goal is, we can make sure we plan and shoot the videos that will work across multiple platforms.
